Santo Domingo.- The CONMEBOL Copa América USA 2024™ is ready to start in the USA, uniting fans from all over the world. This is the 30th year that Mastercard has sponsored the tournament, bringing people closer to the game they love.
To kick off the tournament, Mastercard released its latest video, “Giving Back«, con Lionel Messi, the Argentine football legend and brand ambassador since 2018. Inspired by a real experience, Messi is seen trying to use his Mastercard at various small businesses. However, the owner of each store refuses to accept payment from him as a gesture of respect and gratitude for everything Messi has done for football fans.
“Mastercard and I share a belief in the importance of bringing people closer to their passions, and connecting them with what gives them joy, because that is priceless.«, said Lionel Messi. “As with this campaign, we are always looking for ways to give back to the support we receive.”.
“Football has a profound impact on communities around the world, both on and off the field. By having one of the greatest footballers of all time live seamless payment experiences while giving back to his fans, we hope to show how Mastercard elevates both communities and small businesses, ultimately boosting economies,” he stated. Carlos Quintero, executive vice president of Marketing and Communication for the Latin America and Caribbean region of Mastercard. “Our sponsorship of the CONMEBOL Copa América USA 2024™ also provides the opportunity to showcase how we are bringing to life new technological solutions that make everyday payments easier, faster and more secure.«.
Announcement features three key Mastercard payment solutions
Tap on Phone: A cost-effective and simple solution that allows businesses to accept payments from any contactless card or mobile wallet directly from their NFC-enabled device. Without the need for additional hardware, businesses can leverage this mobile solution to offer fast and convenient payment options.
Click to Pay: An online payment solution that allows consumers to pay securely from any device. Designed to easily integrate into your existing checkout process, Click to Pay provides low-effort adoption with a high return on investment.
Mastercard Contactless: Contactless technology allows users to make everyday purchases quickly and securely with just a touch of their card or contactless-enabled device (mobile or tablet), wherever they see the universal contactless symbol. During the tournament, all 14 stadiums will have contactless and cashless payments.
Mastercard is committed to continuing to support football around the world. It is proud to sponsor the most prestigious club tournaments, such as the UEFA Champions League, CONMEBOL Libertadores and CONMEBOL Libertadores Femenina, and teams such as Arsenal WFC and Olympique de Lyon Femenino. During the tournament, Mastercard cardholders will be able to book a series of Priceless Experiences at priceless.comfrom dining with a South American football legend to giving a young footballer the opportunity to take to the field.
Read also: CABEI and MasterCard promote innovation and digitalization in Central America and the Dominican Republic
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